5 Social Media Mistakes That Make You Look Like a Rookie
There are a few glaring social media faux pas that crops up everywhere, from newsletters to email campaigns, over and over again. But what could seem like a small mistake on an individual platform could actually be costing your business thousands of dollars — a price most early-stage startups can't afford to pay.
5 Social Media Mistakes That Make You Look Like a Rookie
Are you using social media to its full potential? If not, you could be making rookie mistakes that are turning off potential customers and fans. Here are five social media mistakes that make you look like a rookie.
Failing to connect social media accounts to a website
If you're trying to build an online presence for your business, one of the worst things you can do is fail to connect your social media accounts to your website. By not doing this, you're basically telling potential customers that you don't really care about building a relationship with them. Instead of coming across as a savvy and experienced business owner, you end up looking like a complete rookie who doesn't know the first thing about social media marketing. Don't make this mistake - take the time to link up all of your social media accounts to your website today!
Not having a social media strategy
When it comes to social media, too many businesses make the mistake of not having a strategy. They treat social media as an afterthought, something to be dealt with when they have time. This is a huge mistake. Not only does it make you look like a rookie, but it also means you're missing out on a huge opportunity to connect with your target audience and build your brand. If you want to avoid looking like a rookie on social media, there are five mistakes you need to avoid:
1. Not having a strategy: Make sure you have a plan for what you want to do on social media and how you want to approach it.
2. Doing it yourself: If you're going to grow your social media presence, you'll need to learn new skills. Having the time and money to do some of your own things is essential.
3. Not having a strong identity: If you're going to build your business on social media, you need to have a strong brand.
4. Not posting frequently: posting frequently increases your engagement levels and helps you to gain followers. This is important because it means you are taking advantage of the newness factor.
Relying on auto-posting and scheduling tools
We've all been there before. We see someone else's social media posts and think to ourselves, "Why can't my posts look like that? " The answer is usually because we're making one or more rookie social media mistakes. Here are five of the most common mistakes that make you look like a rookie: 1. Relying on auto-posting and scheduling tools: Using automation tools is fine, but relying on them too much can make your posts seem robotic and impersonal. Spend some time each day manually creating and sharing content to create a more personal connection with your audience.
Being too sales orientated
If you're new to social media, it's easy to make some mistakes that can hurt your reputation. One of the biggest is being too sales orientated. When you're constantly trying to sell something, people will tune you out and eventually stop following you. Instead, focus on building relationships and providing value. If you do that, the sales will come naturally.
Ignoring negative feedback
When it comes to social media, it’s important to remember that not all feedback is going to be positive. In fact, ignoring negative feedback can make you look like a rookie.